Must My Wannabe Influencer Friend Stop Exploiting People for Content?

One Side: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

My best friend of a decade, she, calls herself the “content queen”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to film her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that Marielle has helped me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or posted for an viewers. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Creating content is my interpretation of living actively: observing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the work we make together can get us: a foot in the door. I understand not all people likes being on camera, but often unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in small ways. I thought recording a clip here or there would be enjoyable for Beth. Innovation thrives in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly making content is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is willing material. She needs to honor Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life online, but it isn't for everybody. It’s nice she has helped Beth’s career, but she must to hear what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your relationship. Foster some authentic experiences, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Jesus Fletcher
Jesus Fletcher

A tech journalist and business strategist with over a decade of experience covering global markets and digital transformation.

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